SUNRUN
APP DESIGN
SUNRUN
APP DESIGN
Redesign of a large-scale clean energy platform to improve clarity, trust, and conversion efficiency.
ROLE
ROLE
PRODUCT DESIGNER
PRODUCT DESIGNER
AGENCY
AGENCY
AQKA
AQKA
DATE
DATE
2023 Q2 - Q4
2023 Q2 - Q4
OVERVIEW
OVERVIEW
OVERVIEW
Sunrun is a large-scale clean energy company serving residential customers through a responsive web platform. I contributed to improving the consumer-facing experience by simplifying key flows, reducing responsive friction, and delivering a high-fidelity prototype used for stakeholder alignment and trade show fundraising.
Sunrun is a large-scale clean energy company serving residential customers through a responsive web platform. I contributed to improving the consumer-facing experience by simplifying key flows, reducing responsive friction, and delivering a high-fidelity prototype used for stakeholder alignment and trade show fundraising.
BUSINESS PROBLEM
BUSINESS PROBLEM
BUSINESS PROBLEM
A redesign focus on bringing new engagement and improving quality of life for user.
A redesign focus on bringing new engagement and improving quality of life for user.
Sunrun is a large-scale clean energy company serving residential customers through a responsive web platform. I contributed to improving the consumer-facing experience by simplifying key flows, reducing responsive friction, and delivering a high-fidelity prototype used for stakeholder alignment and trade show fundraising.
Sunrun is a large-scale clean energy company serving residential customers through a responsive web platform. I contributed to improving the consumer-facing experience by simplifying key flows, reducing responsive friction, and delivering a high-fidelity prototype used for stakeholder alignment and trade show fundraising.
GOALS
GOALS
GOALS
Sunrun is a large-scale clean energy company serving residential customers through a responsive web platform. I contributed to improving the consumer-facing experience by simplifying key flows, reducing responsive friction, and delivering a high-fidelity prototype used for stakeholder alignment and trade show fundraising.
Sunrun is a large-scale clean energy company serving residential customers through a responsive web platform. I contributed to improving the consumer-facing experience by simplifying key flows, reducing responsive friction, and delivering a high-fidelity prototype used for stakeholder alignment and trade show fundraising.
NAVIGATION DEVELOPMENT
NAVIGATION DEVELOPMENT
I focused on simplifying navigation and flow across the responsive experience to reduce cognitive load and improve clarity.
I focused on simplifying navigation and flow across the responsive experience to reduce cognitive load and improve clarity.
Key actions:
1. Simplified responsive layouts across mobile, tablet, and desktop
2. Reduced navigation friction across primary consumer journeys
3. Prioritized clear hierarchy to surface value earlier in the experience
Key surfaces included:
1. Homepage (entry and value framing)
2. System pages (energy usage and status)
3. Impact pages (usage insights and progress reporting)
Key actions:
1. Simplified responsive layouts across mobile, tablet, and desktop
2. Reduced navigation friction across primary consumer journeys
3. Prioritized clear hierarchy to surface value earlier in the experience
Key surfaces included:
1. Homepage (entry and value framing)
2. System pages (energy usage and status)
3. Impact pages (usage insights and progress reporting)
PROCESS OVERVIEW
PROCESS OVERVIEW
DESIGN AND OUTCOME
DESIGN AND OUTCOME
I led the creation of a high-fidelity, interactive prototype to translate design improvements into a tangible experience.
I led the creation of a high-fidelity, interactive prototype to translate design improvements into a tangible experience.
Key actions:
1. Built a demo-ready prototype to support storytelling and decision-making
2. Used prototyping to align design, product, and sales stakeholders
3. Optimized flows for live walkthroughs and real-world conversations
Key actions:
1. Built a demo-ready prototype to support storytelling and decision-making
2. Used prototyping to align design, product, and sales stakeholders
3. Optimized flows for live walkthroughs and real-world conversations
Starting Sitemap
Starting Sitemap
Starting Sitemap
Updated Sitemap
Updated Sitemap
Updated Sitemap
NAVIGATION DEVELOPMENT
NAVIGATION DEVELOPMENT
Home Page
Home Page
Redesigned to highlight key actions—monitoring solar performance and energy usage—making it clear and easy to scan on all devices.
Redesigned to highlight key actions—monitoring solar performance and energy usage—making it clear and easy to scan on all devices.
Impact Page
Impact Page
Shows savings, energy production, and carbon footprint reduction, making Sunrun’s value tangible and motivating engagement.
Shows savings, energy production, and carbon footprint reduction, making Sunrun’s value tangible and motivating engagement.
Referral Page
I designed this page to be simple, engaging, and easy to share—making it effortless for users to spread the word about reducing their carbon footprint.
I designed this page to be simple, engaging, and easy to share—making it effortless for users to spread the word about reducing their carbon footprint.
SUNRUN
APP DESIGN
Redesign of a large-scale clean energy platform to improve clarity, trust, and conversion efficiency.
ROLE
PRODUCT DESIGNER
AGENCY
AQKA
DATE
2023 Q2 - Q4
DESIGN AND OUTCOME
DESIGN AND OUTCOME
Prototyped a MVP for the first version
Prototyped a MVP for the first version
The prototype became the primary artifact used during a live trade show to support sales conversations and early fundraising discussions. It reduced confusion during demos, improved product storytelling, and gave non-design stakeholders a clear, interactive way to communicate Sunrun’s value.
The prototype became the primary artifact used during a live trade show to support sales conversations and early fundraising discussions. It reduced confusion during demos, improved product storytelling, and gave non-design stakeholders a clear, interactive way to communicate Sunrun’s value.
RESULTS
RESULTS
Combining all the implementation and design we delivered, we managed to:
Combining all the implementation and design we delivered, we managed to:
Improved clarity and consistency across key responsive flows
Reduced friction during live demos and stakeholder walkthrough
Supported increased engagement during a trade show, contributing to a ~17% lift in waitlist sign-ups
Helped guide internal teams toward clearer design direction for future iterations
Improved clarity and consistency across key responsive flows
Reduced friction during live demos and stakeholder walkthrough
Supported increased engagement during a trade show, contributing to a ~17% lift in waitlist sign-ups
Helped guide internal teams toward clearer design direction for future iterations
WHAT I LEARN
WHAT I LEARN
Not every element needs to look identical across breakpoints—prioritize clarity and function over visual consistency.
Speaking up about hidden interests opens doors. Sharing my passion for prototyping led to a valuable new opportunity.
Strong guides and systems save time. Clear frameworks accelerate better decisions and execution.
Not every element needs to look identical across breakpoints—prioritize clarity and function over visual consistency.
Speaking up about hidden interests opens doors. Sharing my passion for prototyping led to a valuable new opportunity.
Strong guides and systems save time. Clear frameworks accelerate better decisions and execution.
ZOLLAR
ZOLLAR
ZOLLAR
A product concept focused on reducing time-to-insight and validating monetization potential.
APP DESIGN
5 MINS
CASE STUDY
5 MINS
A product concept focused on reducing time-to-insight and validating monetization potential.
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